How do you find the best mascara? There’s almost as many on the market as there are ways to apply it – mouth slightly agape, brush horizontal, or brush held vertically to catch the tips. Or curl first, then apply. Or wiggle the brush from the roots up, or use the tip of the wand first to do the inner corners, perhaps? We all have our own little trick for applying it, and indeed, we’re all spoiled for choice when it comes to the selection on offer. There are mascaras for separation and for length, for curl and for definition.